Find Out Which Country is Gaining on France as the World's Top Tourist Destination

France has long been a top travel destination, offering everything from beautiful beaches and stunning mountains to charming countryside and vibrant cities. It’s no surprise that it has held the title of the world’s most visited country for several years.

However, Spain, France’s Mediterranean neighbor, is poised to take over that top spot. A recent report by Google and Deloitte, titled ‘NextGen Travelers and Destinations,’ predicts that Spain will attract an impressive 110 million visitors annually by 2040. This would represent a significant increase of 24 percent from the 84 million visitors recorded in 2023.

Spain’s tourism numbers are already climbing. In March of this year alone, the country saw 6.3 million international tourists, a 21 percent rise from 2023. Tourist spending also hit a record €8.65 billion (£7.3 billion), marking a 29.7 percent increase.

This surge is no surprise given Spain's favorable climate, with around 300 sunny days each year and summer temperatures averaging in the mid-30s Celsius. Spain also offers pleasant winter weather.

While Spain is working to maintain livable cities with new regulations, such as the planned ban on holiday lets in Barcelona and restrictions in Madrid, the country is also heavily investing in its tourist infrastructure. Initiatives include the development of more sustainable souvenir shops and potential high-speed trains along the Costa del Sol, all aimed at enhancing the tourist experience.