New Name for Microsoft AI: Details Revealed Soon

Microsoft is once again updating the name of its AI tool. What began as "Bing Chat" and later became "Copilot" will soon be renamed once more.

While the new name remains undisclosed, it raises questions about whether it will be another confusing title or something more intuitive for users. Despite the rapid pace of technological advancement, Microsoft's habit of rebranding continues. The company aims for Copilot to gain traction as a leading AI chatbot akin to ChatGPT.

Microsoft’s Rebranding History

Microsoft’s most notable rebrand isn't related to AI. In the late 2000s, the company introduced a phone line initially named "Windows 7 Phone Series" but later simplified it to "Windows Phone 7." This is just one example among many, such as changing "Windows Store" to "Microsoft Store," or the Xbox Elite controller, which was renamed to the even more complex "Xbox Elite Wireless Controller Series 2."

One of the earliest major rebrands was the shift from Windows XP to Windows Vista in 2006, aimed at introducing a new touch interface for touchscreen devices. Although it included new features, the rebrand received mixed reviews and the interface was eventually discarded in Windows 10.

The Internet Explorer rebranding is perhaps the most notorious. Launched in 1995, it became outdated compared to newer browsers like Mozilla and Google Chrome, leading to its eventual replacement by Microsoft Edge.

Microsoft's AI Ambitions

Despite the frequent rebranding, Microsoft is striving to be a significant player in the AI sector. The company has heavily invested in its Azure cloud platform, optimizing it for AI-related workloads. Their new infrastructure uses advanced GPUs designed for large language models and generative AI applications.

Microsoft aims to make Azure a central hub for AI innovation across various industries. The company has secured strategic partnerships, such as with the Bimbo Group for AI compliance and Telkomsel for AI-powered virtual assistants.

While Microsoft continues to focus on AI infrastructure, it remains to be seen if the upcoming rebrand of their AI chatbot will successfully compete with other major players like ChatGPT and Gemini.